Design Leadership
Design System
As a design leader, I wanted Hilton’s digital platforms to be more consistent. I set a multi-year goal to build a design system. I proposed a pattern library to the Digital Leadership team which ultimately became Hilton’s Design System, Fractal. In 2015, Hilton was starting to embark on a multi-year web and mobile platform redesign.
Understand
I researched a variety of design systems/pattern libraries and started to make a plan to build a business case for the creation of our very own internal system. I presented to the Digital Leadership team about the concept and investments needed.
Empathize and Define
I interviewed people on the Design team to understand what they would like from a design system. I led brainstorming activities to define the scope and goal state. I wrote user stories for us to kick-off the project.
We had to perform activities to set off on a good foundation.
- Analyze what the system should contain
- Brand the system – name, style, website
- Resource this with current staff
- Governance and review of the assets created
Ideate
We created a website to view information, design asset library, guidance on how and when to use the assets.

Tools used
- Pen and paper
- White Boards
- Slack
- Basecamp
- WordPress
- Sketch
