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Hilton Projects

Since 2012, I’ve had the privilege of working on a wide variety of projects for Hilton. Here’s a brief summary of a few things I’ve contributed. Let’s talk more if you’re interested in learning more.

Projects Over the Years


  • Organized futures planning for leadership and rebuilding our team and culture post-pandemic
  • Performed a gap analysis for our Design Leadership to review then used plan for the future
  • Proposed growth strategies aligned to Hilton’s Initiatives
  • Hired of contingent labor
  • Sourced, negotiation, and change management of new design tool
  • Designed a budget, capacity, and forecast Airtable to help our leadership team visualize data about our initiatives
  • Provided Experience and Product guidance for Hilton’s Property Systems, Meetings and Event Experiences, and Partnerships


  • Design Thinking workshops for our Property Management Systems
  • Change Management planning for organizational shifts
  • Disaster leadership – provided transparency and oversight during uncertain times
  • Furlough 😐 – Due to Covid’s overwhelming impact on Hilton, I was on furlough for six months of the year
  • Re-established my leadership in the team’s practices and evaluated the needs of my team members without being disruptive
  • Established a mediation practice to help our team at large deal with the stress of Covid’s impact on our environment
  • Curated playlists for employees to capture the moments we were going through during COVID recovery
  • Ran employee appreciation and retention activities for my VP’s organization
  • Facilitated Design Thinking exercises for Experience Design Leadership Strategies


  • Design Thinking workshops for our Groups, Meetings, and Events products
  • Service Design and Innovation leadership for a team who worked to re-imagine on property experiences like Housekeeping, Meetings and Events, Food & Beverage, In-stay Personalization
  • Human-centered design at scale – I led a transformation project for Hilton to create a more customer-centric mentality across all of Hilton’s business functions
  • Design leadership for the IoT Platforms
  • Future organizational design – prompted the discussion to re-evaluate our structure as we scaled our team up
  • Curated and organized the first-ever Design Conference for Hilton
  • Lead several Design Thinking workshops for several product teams
  • Led, coached, and mentored 23 team members and contractors
  • Sourced and negotiated terms to bring Mural to Hilton as a tool


  • Hired 10+ new UX designers and two managers, doubling our team size
  • Evangelized our Design System to wider audiences so that we could progressively enhance our mobile app designs
  • Built a team to redesign Hilton’s Property Management System
  • Built a team to redesign Hilton’s Call Center Application
  • Prompted the discussion for creating a Design Ops function for our VP’s org
  • Proposed growth strategies to my leadership, including staff ratios and models to help evaluate growth in and out of our group


  • LedDesign Thinking workshops for our Web Platform redesign
  • Built a team to redesign Hilton’s website
  • Creative leadership for our web redesign – lead a team who prototyped and tested concepts
  • Created plans to scale and expand our design team
  • Provided Creative Leadership to the team as we rebranded Hilton’s parent branding
  • Sourced and negotiated terms to bring InVision to Hilton as a tool


  • Led the creation and review of Hilton’s Design System, Fractal
  • Led the experience strategy and design for bringing Hilton’s mobile web experience in-house
  • Re-imagining Hilton’s User Journey – lead workshops to create persona’s and journeys for Hilton’s digital platforms
  • Partnered with our Content Strategy team to create a friendlier tone of voice
  • Pioneered the move for our Design practice to uniform tool usage, Sketch


  • Point and Money implementation – Design and Experience Leadership
  • Kicked off a business case for an investment in a Design System
  • Committee Lead for shifting Hilton’s methodology to Agile
  • Personalization Project – UX Lead
  • Design at scale lead for the implementation of new brands
  • Digital Key – UX Leadership


  • Hilton Honors Windows Mobile App – UX and Art Direction
  • Hilton Honors Windows Tablet App – UX and Art Direction
  • Digital Check-in – UX Lead
  • Assumed UX team leadership and rebranded the team
  • Re-imaging Property Website and Booking Discovery and Testing – UX Lead


  • Lead the redesign of 12 Hotel Websites
  • Design of the in-language experience for 22 languages
  • Created an experience to access customer’s loyalty card
  • UX Leadership for Hilton’s Mobile App redesign


  • Visualizing a redesign of Hilton’s Meeting planner experience online
  • Designed the reconfiguration of Hilton’s Support pages data transfer
  • UX Lead on the Internal Agency and helped design and redesign 15+ Hotel websites, Destination Landing Pages, Marketing Landing Pages, and Food and Beverage outlet websites