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Product Discovery


The team at ENO8 teamed up with me to take their client Stencil Design and Remodel through discovery and innovation workshops for an Interior Design app concept. We had a goal of creating a vision for a MVP, uncovering user needs, and helping the client learn more about app development and maintenance, as well as human-centered design practices.

We started with a one day workshop to understand and empathize with the goals of the users and business as well as make list of assumptions that would need to be validated. 

The findings in the workshop led to the creation of personas, customer journey map, concepts, prototypes, and a go to market strategy.

Tools used

  • Pen and paper
  • Miro¬†
  • Zoom
  • Spotify (workshop jams)
  • Google Slides
  • Figma (journey map, concepts, prototype)
  • Slack