Invitation Homes

Covid was trash, but many positives came from my six-month furlough from Hilton. One positive was collaborating with a newly formed Digital team at Invitation Homes. They were starting a multi-year journey of redesigning, re-platforming, and rearchitecting their technology and digital experiences.

The team

1 Research Partner
1 Creative Director
1 Project Lead
2 Product Designers (Me +1)

The Tools

Content APIs

The Objective

Create a vision of the next generation of Digital Experiences for customers and colleagues of Invitation Homes.


We aligned key organizational stakeholders around a vision through research, collaborative workshops, and interviews. We proudly created personas, an in-depth service blueprint, an end-to-end customer journey, and several experiences designed to help author business cases for the future of technology investments.